PROJECT 02
Peloton Party – Live DJ Classes
Peloton Party is an innovative campaign concept designed to transform everyday workouts into a high-energy, immersive experience. By blending Peloton’s signature fitness routines with live DJ sets, this concept reimagines home workouts as interactive parties, making fitness not just healthy but genuinely fun.
Brand Activation · Campaign Design · Motion & Digital Experience
Objective
Sell an aspirational lifestyle, not just a product.
The campaign combines bold typography, neon inspired colors, and dynamic visuals reminiscent of nightlife, concerts, and festival vibes.
Motion elements add energy, while social media layouts are designed to feel fast-paced and shareable, just like the workouts.
Role: Visual direction, branding concept
Tools: Illustrator, Photoshop