PROJECT 01
DAENA – Olfactory Marketing Experience
DAENA is a brand specializing in olfactory marketing. I was tasked with designing a catalog and brochure that captured the sensory-driven identity of the brand and highlighted the emotional power of scent in shaping brand experiences.
Editorial Design · Branding · Marketing
Objective
To design two elegant, sensory-driven print pieces that would communicate the emotional power of scent while showcasing Daena’s products and services.
The catalog followed a clean, luxurious layout with a soft color palette and delicate typography to evoke serenity and sophistication.
The brochure, designed as a compact and engaging piece, was meant to attract new clients while emphasizing the transformative power of scent.
Role: Concept development, layout design, image curation, production-ready files
Tools: Adobe InDesign, Illustrator, Photoshop